1/19/2024 0 Comments Quote about resettingSo now is the time to rise to the occasion. What structural changes do we need to make in order for our business to survive? Only time will give us the perspective and clarity to reveal the true impact of this pandemic. As trade show professionals, we are experiencing our trade show support drying up rapidly as we are trying to forecast when business will return to normal. Mark Batterson, American pastor and author, once said that “Rarely does anyone know they’re making history when they’re making it.” Right now, that certainly seems to be the case. Our industry has been especially hit hard, and will be reshaped. Factories are being retooled seemingly overnight to move from mass producing vehicles to manufacturing ventilators. “Social distancing” is now common in our vernacular. Things that we took for granted such as how we greet friends, family members and professional colleagues have been up-ended overnight. Societies, social norms, and cultures are being reshaped by this pandemic. And while we are all impacted, we will respond differently based on our culture, our temperament and other factors.Ĭrises often produce change. This has human impact that crosses all of those boundaries. No country, or continent or culture is immune. The impacts of COVID-19 are not localized, isolated or regional. Our current situation is one that the entire world is experiencing together – making it a particularly unique experience. I urge you to try to view the impact of COVID-19 through the eyes of culture. While I am not an expert on pandemics or the economy, I do have many years of experience in the trade show and event industry and some consider me to be an expert on the impact of cultural differences. I recently had the opportunity to share my thoughts with regard to the future of the trade show industry in light of COVID-19 with the International Federation of Exhibition & Event Services (IFES).
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